Two years after starting to praise the metaverseMeta — the company formerly known as Facebook — turned to generative AI last week with a series of new features for users, developers, businesses and creators.
Meta’s annual Meta Connect conference still contained plenty of metaverse news – detailed in its debut of the Quest 3 mixed reality headset – but the event was a major milestone for the giant as it looks to catch up. OpenAI, Google, Microsoft, Adobe, InstantAnthropic and others who already have popular generative AI platforms on the market.
As Meta develops and expands its generative AI ambitions, the big question will be whether the company and other giants will deliver. learning from the mistakes of the Web2 era or if new generative AI tools speed up old problems.
To develop its AI chatbots, Meta worked with various writers, producers, user researchers as well as technical, civil rights and diversity teams. He also provided new details on how he plans to develop AI responsibly to mitigate the risks linked to bias, confidentialitymisinformation and other issues. For example, typing “/reset-ai” in Meta AI will delete a conversation with the chatbot.
The researchers also warn of how “human-like” AI could actually be particularly dangerous. A report published by the non-profit Public Citizen examines the risks of using anthropomorphic design when developing AI systems, which details how the user could be more easily manipulated by marketers but also more nefarious actors.
“Meta simply expected the public to trust them before and broke that trust,” Rick Claypool, a researcher at Public Citizen who wrote the report, told Digiday last week. “So I feel like it’s a place that deserves a lot of skepticism.”
Other news on AI from the giants and beyond
- IBM released updates to its WatsonX platform including new AI models and an offer to compensate customers if they face legal issues related to intellectual property when using IBM’s generative AI systems. The company also said it would release the datasets used to train AI models, which could help improve AI transparency – something experts have been calling on companies to do.
- Spotify launched a pilot for an AI Voice feature which will translate the podcasts into other languages. For starters, the company is working with podcasters including Lex Friedman, Bill Simmons and “Armchair Expert” co-hosts Dax Shepard and Monica Padman.
- New provisions regarding the use of AI are also part of the recently signed agreement between major movie studios and the Writer’s Guild of America (WGA), which had been on strike since May.
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AI Hot Takes
It’s no surprise that AI was the topic du jour during almost every conversation at Zeta Global’s annual Zeta Live conference, which took place last week in New York. Here’s a sample of what Mar-Tech founders, agency leaders, and CMOs said about generative AI at various on-stage conferences:
- “Protecting your identity, protecting your data, protecting the information around you as a consumer is essential for us. And so we assume we’re doing this correctly. The moment we do it incorrectly, it becomes part of the 24-hour news cycle. So the more we can use these tools, the better we can deliver on our promise to be on your side. — Ramon Jones, vice president and chief marketing officer, Nationwide
- “We’re currently seeing a lot of micro-use cases around AI, particularly generative AI, around productivity and efficiency. I think we’re going to see a massive shift toward what I call macro use cases, which are about connecting the silos of the organization. — Janet Balis, Marketing Practice Leader, EY
- “Remember, (SAG-AFTRA) doesn’t just represent Tom Cruise. He also portrays the guy who plays the voiceover for the Chevrolet Cruise commercial. — Steven Gerber, President and COO, Zeta Global
- “When we think about linear media, in particular, AI in the past was too expensive to consider things like developing our own technology, our own software, and that sort of thing. But generative AI in particular and the capabilities to code and create programs and so on, now make many of the things that we wanted to do in the past very possible. — Andrew Meaden, Global Head of Investments, GroupM
- “The biggest challenge on the creative side will be approval from some end clients. It sounds great to have a few thousand assets, but how do you approve 1,000 assets and how do you provide governance around that? » — Dave Penski, CEO, Publicis Media
- “I have never seen the speed of technology infiltrate meeting rooms so quickly. » — Ajinkya Joglekar, VP of Marketing, Sling
- “If the world is already biased, if it’s already a little weird and these generative AI engines are already exploring this weird, biased world that we already live in, how can we avoid the situation where my daughter asks ChatGPT : “Give me 100 photos of an amazing CMO” and then she pulls up 100 white men because that’s the only thing that was indexed by ChatGPT? Not because the engine is to blame, but because that’s what they have… We have the opportunity to fix the world. — Adam Singolda, CEO, Taboola