“Barbie” star Margot Robbie waded into the ever-lively crypto discourse this weekend, after playfully condemning Bitcoin as a stereotypical “Ken” talking point, a topic she has apparently lamented on several occasions with “Barbie” director Greta Gerwig.
In a recent interview promoting the Mattel-made box office giant, Robbie said that during the preparation of “Barbie,” she and Gerwig regularly made fun of some of the film’s male producers, particularly Harry Potter veteran David Heyman and Robbie’s own husband, Tom Ackerly, for discussing cryptocurrency so frequently.
“When David and Tom would start talking about Bitcoin or something, Greta and I would say, ‘They’re such Kens,'” Robbie said on a show hosted by Fandango. sign while rolling his eyes and pretending to fall. “Just stop being Kens!”
The comments, while mild, alluded to the type of stereotypically masculine behaviors exhibited by Ryan Gosling’s character Ken in the movie “Barbie.” Since the film’s release, the term “Ken” has become a popular shorthand on social media for comically vain, arrogant, or patriarchal behavior.
Although Robbie has rarely publicly expressed his views on Bitcoin, or crypto more generally, “Barbie” parent company Mattel has long supported blockchain technology as an emerging revenue stream for its brands.
“We’ve done an incredible job over the last seven or eight years modernizing Barbie to make sure she’s in tune with the culture,” said Lisa McKnight, global head of Barbie at Mattel. Fortune when discussing recent merchandising innovations, including the brand’s expansion into the NFT market.
More recently, in the run-up to the theatrical release of “Barbie,” Mattel released a series of Thematic NFTs based on the doll in collaboration with female-led crypto media brand Boss Beauties. McKnight hailed the release as a catalyst that would “allow women and collectors to explore Web3.” Last year, Mattel launched a line of Barbie NFTs in partnership with the French fashion house Balmain.
It looks like Mattel has big plans for its blockchain presence: in April, the company spear A walk on the To flow blockchain, on which users can sell Mattel NFTs directly to each other to make cryptocurrency profits.
Mattel says this marketplace and the company’s broader NFT play will soon expand beyond Barbie and Hot Wheels, its two current NFT-integrated properties, to the rest of the company’s massive portfolio of brands. The company also confirmed that it has 45 films in development based on Mattel toys.
The fate of a large number of these projects would seem to depend on the representation of “Barbie” Mattel’s first major film production. The film, an unambiguous financial success, has already grossed $775 million in theaters in its first two weeks, according to Box office mojo.