SKU, a leading consumer packaged goods (CPG) accelerator, is accepting applications for the Spring ’24 Track.
Ideal candidates are market-validated companies with compelling founders and innovative products in hot categories including food and beverage, pet care, beauty and apparel, and a turnover of business of $100,000 or more. Participating founders will be required to exchange a 5% stake in their company, which will be distributed primarily among the mentors.
THE SKU The program covers important topics for CPG startups, including Mission + Vision, branding, channel strategy, pricing, supply chain and innovation. Top industry experts lead the various courses.
The application deadline is November 19. Based in Austin, Texas, the program is offered remotely, with one or two in-person events. The cohort is scheduled to begin on March 5 and culminate on May 21 with a presentation event. The program covers topics such as mission + vision, branding, channel strategy, pricing, supply chain and innovation.
The SKU Accelerator program was founded in 2011 by Shari Wynne Ressler and serial entrepreneur Clayton Christopher, founder of Sweet Leaf Tea and Deep Eddy Vodka. Entrepreneurs interested in participating can apply here.
“The SKU program was exceptional and we received in-depth, hands-on education on all aspects of business and brand building,” SKU alumna Kacey Witte, co-founder of Growth Spurt, a goat’s milk formula for toddlers. “We are very grateful to our mentors. We can’t believe the wisdom and knowledge they have in the FMCG industry. They have worked with us to grow our business and helped us position the company to benefit from significant opportunity and scale.
One of the most valuable elements of SKU is its elite community of mentors: successful CPG founders, subject matter experts, and investors. The SKU mentor community includes the inventor of the pumpkin scone, director of emerging brands for 7-Eleven, and a leading investor in the pet industry.
Once the cohort is selected, SKU assembles a team of hand-picked mentors who guide each brand’s founders through the course. They work together and pool their expertise to provide invaluable advice that will help founders successfully grow their brands.
In addition to the rewards that come from helping founders realize their potential, mentors benefit from the experience of working side-by-side with their peers, expanding their business network and forming long-term friendships. .
“It’s incredibly rewarding to take what I’ve learned working on large, mature brands and share my learnings with early CPG startup founders to help their brands grow,” says Alexander Ames, Director of content and creative excellence at Coca-Cola Co. .
SKU is looking for accomplished CPG rock stars who want to mentor the next generation of CPG founders. Those interested can fill out the Mentor Interest Form and SKU will schedule an interview.
Over the past decade, SKU has worked with more than 100 alumni, including a variety of innovative and successful brands including EPIC Provisions, Siete, DUDE Wipes and Seaweed Bath Co.