Surprisingly, Google users around the world showed a noticeable shift in their online interests, favoring searches related to artificial intelligence. (AI) on the once dominant topics of “Bitcoin” and “crypto”. According to Google Trends data, this seismic shift began around August 2022 and has only increased since then.
The launch of OpenAI’s ChatGPT in November of the same year appears to have played a central role in this trend, as searches for “AI” increased in the same month, significantly widening the gap between AI-related search terms. AI and cryptocurrencies.
AI on the Rise: An Analysis of Google Trends
Google data revealed This global search interest for “AI” currently has a Google Trends score of 91, while “Bitcoin” lags behind with a score of 22. Google assigns these scores based on a topic’s proportion of the total searches on all topics, indicating the relative popularity of those search terms.
The shift in user interest is perhaps unsurprising, given Bitcoin’s tumultuous ride in recent years. Bitcoin, which saw a historic rise in 2021, reaching an all-time high of $68,729 on November 11, 2021, faced the challenges of a bear market cycle throughout the second half of 2021 and most of of 2022.
However, it has started to regain lost ground in 2023, with its price rising from $16,900 at the start of the year to around $43,400 at the time of writing, according to data from CoinMarketCap.
Global interest in cryptography and AI
Google Trends data also highlights that Bitcoin has seen the most user interest in countries like El Salvador, Nigeria, the Netherlands, Brazil, and Switzerland.
On the other hand, artificial intelligence has seen a remarkable year of developments, including concerns about AI’s potential job displacement, the emergence of AI-generated content, and excitement over new chatbots like ChatGPT, Google Bard, Meta AI and GrokAI, the latter of them. which was started by tech mogul Elon Musk.
Regions that have shown increased interest in AI include Vietnam, China, the Philippines and Myanmar. The growing fascination with AI has coincided with various technological advancements and innovations in the field.
Explore the phenomenon
One possible explanation for changing search trends is that Bitcoin and cryptocurrencies have been topics of interest longer than AI.
As a result, users may have already done extensive research on crypto-related terms in previous years. In contrast, the continued development and application of AI has sparked more recent curiosity and exploration in this area.
AI dominates labor market research
In addition to dominating search trends, AI has also had a significant impact on the job market. In July, an analysis by crypto data aggregator CoinGecko found that the launch of ChatGPT in November 2022 led to an increase in searches for “AI jobs.” These searches increased fourfold compared to those for “cryptography jobs.”
This highlights the growing interest in AI-related career opportunities and the potential career prospects offered by advances in artificial intelligence.