During an engaging fireside chat at Breakpoint, K.Z.responsible for growth at ORCA, search in the journey of Drop next to Vibhu Norby, CEO of Drip. The discussion revealed key insights into their experiences before entering the crypto space and highlighted the transformative shift in focus that led to Drip’s evolution.
DRiP on Solana focuses on leveraging Solana’s technology to create and distribute digital assets, particularly NFTs, profitably.
The project aims to facilitate the engagement of content creators and the distribution of digital assets to a wide audience, thereby contributing to the growth of the Web3 creator economy on the Solana blockchain.
Orca is a decentralized exchange (DEX) based on Solana, offering SPL token trading and incentive token pools. It is designed to offer a simplified interface for trading SPL tokens with minimal slippage and near-instant transaction finality, catering to both experienced users and beginners.
The origin and evolution of Drip
Vibhu shared his pre-crypto experience, highlighting his involvement in building real-world retail stores, after which he moved to Web3. This is how the creation of Drip began, developed in parallel with Salon Spaces.
Salon Spaces was designed as the Drip incubator. However, the CEO revealed the crucial decision to shut down Salon Spaces, shifting its efforts to Drip, a side project that spawned a platform with over 800,000 users.
Drip’s unique value proposition
Being a web3 social project, the CEO emphasized that Drip’s success depends on its accessibility. They achieved this by offering a free entry point, eliminating the need for tokens or KYC procedures.
According to the CEO, this approach significantly reduces barriers for users, shifting the value proposition from commerce to the collection and enjoyment of content.
As the conversation progressed, Vibhu explained the platform’s commitment to releasing art every Wednesday. This promise has been delivered on a massive scale, with Drip recently surpassing 800,000 users.
Drip’s unique approach involves partnerships with creators, such as artists, prank YouTubers, and musicians. Together, they build a fan base on the channel and distribute content directly to audiences.
Partnership with Phantom
During the discussion, Vibhu announced a strategic partnership with Phantom. This collaboration aims to improve user onboarding and engagement, aligning perfectly with Drip’s mission to make crypto experiences more accessible and inclusive.
Phantom is a user-friendly crypto wallet that allows users to store, send, receive, collect and trade tokens on the Solana and Ethereum blockchains. It is accessible on various platforms including iOS, Android and as a web extension.
The Drip CEO explained that the main goal of the partnership is to introduce people to simple on-chain transactions and gradually guide them towards more complex experiences.
He highlighted the challenges faced by individuals entering the crypto space and highlighted how this collaboration aims to provide simple and user-friendly experiences for users.
Additionally, he shared inspiring Drip success stories, like that of “Designs,” a creator who lost his job during the pandemic but found support and financial stability through the platform.
Drip’s unique patronage model, known as “Say Thanks,” has played a vital role in helping creators like “Designs” sustain themselves by receiving direct support from their community.