In a online conference, Global data Thematic intelligence and travel and tourism analysts have highlighted the travel industry’s dependence on technology.
THE Global data The webinar, titled “The Ever-Growing Role of Technology and Innovation in Travel,” was designed to explore how technology can be used to increase travel personalization, produce operational efficiencies and improve customer experiences. visitors.
Analysts across Global data highlighted that travel is increasingly dependent on technological services and focused on three major technologies that are said to have “disrupted” the travel industry: artificial intelligence (AI), cloud and cybersecurity.
Through the use of its patent databases, Global data was able to analyze and track trending themes in the travel and tourism sectors, noting this through patent publications.
GlobalData travel and tourism analyst Monia Borawi highlighted how AI took a strong lead in patent publications from 2020 to 2023, with a total of 2,793, followed by cybersecurity with 1.04 publications.
Borawi added: “Following the GPT chat, it has become almost an expectation for companies to adapt (to the use of AI) in order to remain competitive. »
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Online travel was noted as the third trending theme among patent publications, with a total of 1,149. Meanwhile, according to a Global data survey, 38% of consumers are always/frequently affected by the digital advancements of a travel service or product when making purchasing decisions.
Borawi added: “Online travel is particularly affected as there is an increase in digitally native consumers, especially as their primary source is likely online; it is a requirement for businesses to have this online presence in order to streamline their offerings.
Based on hiring data, it was noted that cloud technology jobs remain the most in demand in 2023, reaching a peak of 4,071 hires in March 2023, once again demonstrating a shift in technology services.
Does generative AI have a significant role in travel or is it short-lived hype?
One of the main topics of discussion on the panel was AI, namely generative AI and how it has the potential to disrupt and reach many sectors of the travel and tourism industry.
THE Global data Analysts have pointed out how generative AI has received a lot of media attention, making it sometimes difficult to stand out.
They don’t predict it will go away anytime soon, but they have determined that companies still need to figure out what function it will play.
Associate Analyst Martina Raveni joined the conversation stating that the key area of AI influence is operational efficiency and streamlining of operations, particularly in the aviation sector regarding processes air traffic control, self-recording and computer vision.
Raveni explained that thanks to generative AI models like chatGPT, we are starting to see the impact of AI and its power to disrupt every industry.
The importance of generative AI in delivering “high-value” results rather than “generic answers” was highlighted by travel and tourism analyst Nicholas Wyatt, with answers tailored to the individual seeking them.
Raveni added how AI can alleviate employment challenges: “AI has the ability to alleviate one of the most pressing problems in the travel industry, chronic staff shortages, by automating repetitive work and freeing people for more vital tasks. »
Thematic intelligence analyst David Bicknell has described AI as the “lifeblood” of the technology sector, providing vast amounts of personal data that travel organizations have in their power.