The judges share what happened behind the scenes as they deliberated on this year’s award entries.
The Drum Awards for Digital Advertising celebrate the best work, people and businesses in the digital landscape.
This year’s awards were chaired by Dathesh Rao, head of brand marketing, advertising and media at IBM Global Services and Carmen Graf, global vice president, brand advertising, media and experiential marketing at Indeed. They led a jury made up of representatives from companies including the BBC, Accenture, Uber, Mars Wrigley and HP.
The Drum’s Jen Faull sat down with Rao and Graf to talk about what happened in the jury room as they deliberated on the nominations.
“This year the bar has been raised. The trends seem to be the same, but the use and bringing together of all the factors…there are no limits now,” Rao says of the work he has judged. “There are no boundaries for ideas, and anything can work anywhere, and that’s what I’ve noticed. The extensive use of technology, data and coming together in a creative idea has been great this time.
There were, of course, heated debates among the jurors over which work should win the biggest prizes. Graf reveals that the topic of awarding big-budget campaigns over low-budget campaigns (and vice versa) came up many times, but ultimately those expenses didn’t influence their decisions .
“The low and the high won,” she said. “It really doesn’t make any difference. But we see a lot of data, technology and creative ideas integrated. The most discussed entries in our groups were technology-based ideas and “
You can watch the full video with Graf and Rao’s advice for future participants above. Check out the nominations for the Drum Awards for digital advertising here.
Winners will be announced at the Drum Awards Festival, which takes place from November 27 to December 8. For more information about the Festival and how to attend, visit the website.