This week’s news
The Wise Marketer’s weekly Loyalty Newswire offers a curated list of the latest news and announcements from around the world on all things customer loyalty. We share news on a range of topics, all with the aim of giving you a “news boost” to start your week.
The Loyalty Newswire allows busy professionals (that’s YOU) to quickly digest important industry news and *maybe even* allow you to play a starring role in your next big meeting.
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Stay. Loyal. Always.
Loyalty Academy Canada will take place October 17-19
Loyalty education returns to Canada as the Loyalty Academy hosts the Certified Loyalty Marketing (CLMP™) workshop in Toronto from October 17-19. Interactive PUG is a Gold sponsor. Register here before September 30 to benefit from our preferential rate!
Concordium and Sharingclub Announce Web3 Breakthrough in Loyalty Program Technology
Concordiumthe leading science-backed Layer 1 blockchain focused on improving digital security, announcement strategic integration with Sharing Club, a Web3 platform committed to combating the rising cost of living by allowing its users to earn exclusive rewards on their daily purchases. The partnership will enable SharingClub to transform proprietary loyalty program points into interoperable FairShare (FASH) tokens, eliminating barriers between loyalty programs and allowing users to spend rewards however they wish.
Bank Dhofar focuses on everyday spending with its dynamic rewards platform
With the BankDhofar Through the Rewards initiative, credit card holders can earn and collect points on every purchase, which can, just as easily, be redeemed instantly across categories of Grocery, Essentials, Electronics, Jewelry , catering and many more. Cardholders can even choose to redeem points for flight tickets with over 900 airlines, book holidays, stay at over 700,000 hotels or redeem them at the Bank’s partner outlets in Oman. Bilal Faiz Al Raiisi, AGM- Cards & Bancassurance at BankDhofar said: “The Rewards program demonstrates our commitment to fostering long-lasting relationships with our valued customers. This goes beyond conventional banking services to deliver experiences that match customers’ individual desires and preferences.
Hydro One (Canada) expands Myenergy rewards for customers using smart devices at home
THE myEnergy Rewards The program currently benefits customers who own smart thermostats by providing financial incentives to reduce their energy usage during the summer. Canadian electric utility Hydro One announcement Customers can now enroll other smart home devices, including electric vehicles and chargers. More than 11,000 customers have registered their smart thermostats, allowing Hydro One to temporarily adjust their home temperature by a few degrees during periods of high energy demand in the province. The company says more than 80 percent of participants surveyed said they were “extremely satisfied or satisfied” with the rewards program.
Join The Wise Marketer at the Co-Brand & Travel Rewards Conference 2023
This annual event will take place October 18-19, 2023 in Wilmington, Delaware, just outside of Philadelphia. “Co-Brand” is the ideal place to gain best practices and business contacts related to airline and travel co-branded credit cards – the largest source of ancillary revenue for the U.S. travel industry. United. Limited places remain for this almost sold-out conference.
Dominos presents emergency pizza for loyalty program members
Domino’s, the world’s largest pizza chain, refreshed its loyalty program in September. Building on these changes, Domino’s is providing an extra boost helping consumers in case of emergency (pizza). Inspired by occasions when someone burns dinner or guests arrive unexpectedly, the Domino’s pizza giveaway helps consumers in a pinch while also encouraging use of its revamped rewards program. The competition will be active until February 24, 2024.
Important note: Digital control technology and systems have been an integral part of Domino’s strategy in recent years. In 2022, more than 80% of its U.S. retail sales were made through digital channels. Other efforts to promote digital ordering include an Apple CarPlay integration and the ability to have pizza delivered anywhere via a pin drop-off system.
Dreamscape Companies Launches Property-Wide Rewards Program, Rio Rewards
Dreamscape Companiesthe new owner of the Rio Hotel & Casino Las Vegas, has launched an all-new property-wide rewards program, Rio Awards, which came into force on Monday, October 2. Rio Rewards will feature four unique tiers: Rouge, Azul, Gold and Platinum – and will offer “tiered benefits” including free hotel accommodation, free show tickets, early check-in/late check-out, dining credits monthly vouchers, daily drinks vouchers and much more. Existing Caesars Rewards members who have visited the Rio since late 2017 will be issued new Rio Rewards loyalty accounts and can pick up a new card at one of the Rio Rewards offices or at a loyalty kiosk located around the casino.
KRS rebrands to ignite retail technology
As the annual NACS show approaches, Kickback Rewards Systems (KRS) has been rebranded Lighting up retail technology! As a brand development expert Ernie Harker explains in this post, two years ago, KickBack Rewards rebranded itself as “KRS,” with the goal of creating distinction between its flagship KickBack Points rewards system and its suite of smart retail products and services. After some testing, it was clear that another brand refresh was needed.
The new brand, “Ignite”, is inspired by the moment before a rocket takes off and a shower of sparks from the combustion of booster fuel signifies the full potential of the rocket, propelling it into space. Ignite hopes the new brand will remind customers that, like launching a rocket, their intelligent technology will unlock the full business potential of every customer.
The BIG Handshake – Loyalty program for Amsterdam on October 16 and 17, 2023
The Gift Club And People of loyalty host “The GREAT Handshake – Loyalty”‘ in Amsterdam on October 16 and 17. Loyalty practitioners, loyalty and retention and engagement staff leaders from around the world will come together for a meeting of the minds to learn and network through workshops, panels and debates. Join the loyalty event you absolutely have to shake hands with.
Cloud-based hotel management provider Rezstream announces new loyalty program
rezStream is a leading provider of comprehensive cloud-based hotel management software, online reservations and marketing solutions. The company Just announced the launch of its new rewards program. Known as rezStream RewardsThis program expresses gratitude and rewards customers for their continued support and trust in rezStream services.
JD Power 2023 U.S. Auto Brand Loyalty Study Results Released
The results of the JD Power 2023 study on loyalty to American automobile brands have been published and You can read about it here. As new vehicle inventories and sales rebound to pre-pandemic levels in the United States, more buyers are choosing to abandon their loyalty to a specific brand, the study found.
Top-ranked brands include:
- Porsche ranks first among premium brand car owners for the second year in a row, with a loyalty rate of 56.8%.
- Volvo ranks first among premium brand SUV owners.
- Toyota ranks first among mainstream brand car owners for the second year in a row.
- Subaru ranks first among mainstream brand SUV owners.
- Ford ranks first among truck owners for a second year in a row.
Baitak Rewards (Kuwait) wins the loyalty award
RELATED received an honor of recognition at the global “Incentive Awards 2022” ceremony for its reward and loyalty program designed and developed for Kuwait Finance House “KFH”, a pioneer in Islamic banking. The Baitak Rewards program won the “Best Use of Payments in a Program” award at the ceremony recently held in London, attended by a group of business leaders, experts and elites from around the world, during which 18 prizes were awarded. to various companies and individuals.
Loyalty Science Lab comparative survey inviting YOUR participation
The Loyalty Science Lab is developing a global benchmarking survey and invites loyalty program managers around the world to participate. The study will be administered by the Loyalty Science Lab and is presented by Epsilon and the Customer Strategy Network. The survey includes questions necessary to calculate program performance metrics on financial, member, and program health that will be filtered by program type such as points, punch cards, and membership. The study is now open and you can participate via this link.
Career Opportunities and Jobs in Loyalty Marketing
We’ve rounded up some exciting career opportunities in the loyalty marketing industry. We’re sharing a partial list of everything on our desk here and some great brands are represented. To find out more and express your interest, please click on the individual links below.
We also have a concise list of executive-level resources and other professionals available to support your team. If you would like to get in touch with someone on the list, please email Bill Hanifin. All requests are handled confidentially.
