The greatest wealth creation event in web history was the monetization of attention. Billion-dollar empires have been built by controlling our online identity, the interface with which you consume content, and the layer of monetary incentives that fuels it all. We are decentralizing this model to unlock unprecedented issuance value of over $500 billion for users.
Layer3 is not a questing platform. Layer3 is the infrastructure for a new era of user-owned value, powered by our omnichain identity and distribution protocol. We took the engine of these billion-dollar giants and decentralized it by creating an open network of identity, incentive, and participant-owned interface.
Attention is a scarce resource, and fragmentation is crypto's biggest risk. New L1s, L2s, and L3s appear every day, each vying for mindshare and attention. AI's contributions to ecosystems will only exacerbate this problem. Projects will face an exponentially difficult battle to capture user attention, making distribution strategies more critical than ever. Billions of dollars are spent seeding new social graphs, only to have them disappear when communities move on.
Layer3 challenges this head on by enabling:
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Projects to reach and build thriving communities and provide value to users who contribute to growth
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Users can discover protocols and earn via perpetual incentives, pre-token networks, and unified crosschain identity
The impact and potential of this approach are already evident. In the last 60 days alone, 1 million users explored the top ecosystems on Layer3, completing 49 million campaigns and claiming 3 million multi-chain credentials (CUBEs). All this while our users gain ownership of the networks they participate in, as seen in last year's Arbitrum airdrop where they qualified for 20.4% of the token distribution, or $302 million at current prices.
It is estimated that over $500 billion worth of tokens are earmarked for commercialization over the next 5 years, much of which will be through infrastructure such as Layer3.
Platforms that excel in the three key elements of identity, incentives, and interfaces become billion-dollar value creators.
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With Layer3, these components become decentralized and owned by the users – the value generated by this combination accrues to the users. By putting ownership and control of these critical components in the hands of the community, Layer3 helps create an ecosystem where users directly benefit from the value they create.
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Identity: CUBEs are the fastest growing multi-chain identity network, with over 4 million created since its launch 2.5 months ago. As thousands of L1s, L2s, and L3s are launched, accelerated by AI, CUBEs serve as the first antidote to fragmented on-chain identity by unifying identity and activity across chains. Minting fees guarantee the integrity of the network over time. Additionally, Layer3 user-owned KYC credentials will be available soon.
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Incentives: Projects generate value for users indirectly through points or directly through tokens on Layer3. Every points program and airdrop organized or created in the ecosystem increases the size of our market. Leading ecosystems like Linea, Base and Gnosis are increasingly choosing Layer3 as their network to distribute value to their users, attracting a wider audience over time.
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Interfaces: Layer3 is the only app where users can explore, earn, build their identity, and trade all in one place. We believe the value will flow to the interfaces that retail users benefit from and the protocols that power them. If you haven't been on the platform in a while, give it a try new layer3 Today it's much nicer than before, more updates will come in the coming months.
Our protocol has a beautiful flywheel, where new protocols attract new users and new users attract more protocols, which forms the basis of a billion-dollar crypto marketing solution. Even if a points program or airdrop happens outside of Layer 3 infrastructure, contributors curate and incentivize them for our users to explore, providing a global access point to each ecosystem.
Typically, around 40% of a project's tokens are allocated to marketing through airdrops, grants, and incentive programs, and Layer3 has proven its value by serving top token ecosystems worth over $100 billion of market capitalization in the short time since its launch.
As fragmentation increases and competition for user attention intensifies, top projects consistently choose Layer3 for our unmatched curation and advanced user experiences. Our network effects drive consistent growth, reaching all-time highs in bear and bull markets, demonstrating the long-term potential of the network.
Layer3 is the catalyst for a new era of user-owned value. By decentralizing identity, incentives and interfaces, our ecosystem enables users and projects to unlock unprecedented growth and value creation. Whether you're a user looking to own your data and earn rewards, or a project looking to build a thriving community, Layer3 is the infrastructure that can make it happen.
We invite you to be part of the journey to build a future where value returns to users. If you are interested, we are recruiting engineers.
Want to streamline delivery through Layer3 infrastructure? Head toward layer3.xyz to organize a space today. Ready to explore? Register on layer3.xyz to create your first CUBE and claim rewards today.