Referrals are a critical source of patient acquisition and volume for a healthcare system. Understanding the value of the referral process, Salesforce Health Cloud has continued to evolve its referral management offerings, creating a single source of truth for all internal provider data.
For organizations that use Health Cloud to track patient data, the referral management process can go even further. Perficient has helped clients create intuitive, comprehensive funnel referral management solutions bringing together provider, referral, electronic medical record (EMR) and financial data.
Using a standard clinical data model aligned with FHIR R4, we can configure a referral flow to create inbound and outbound referrals, stored in the clinical service request record, as they happen. Incoming references can be easily scanned for external referees or created automatically by extracting text from reference documents sent by fax or email. When inbound clinical service requests are created in Health Cloud, they are associated with a referring practice and practitioner.
For outbound referrals, through integration with the EMR, referrals can be generated without manual intervention. With these configurations and tracking in place, dashboards can be created to provide a single view of information about providers entering and exiting your organization, as well as the specialties, procedures, or diagnostic services associated with those referrals.
The capabilities don't stop there: we can also track how long patients wait to be seen, as well as the financial value of the referred visit and use this data to power referral scores for referring providers. Close monitoring of referral processes and associated metrics is necessary to understand the challenges and opportunities for improving end-to-end referral workflows and outcomes for clinicians and patients.
Perficient has helped clients obtain quantifiable answers to the following questions to provide critical, directional insights for a health system across a range of operational areas, including provider relations, recruiting, marketing and access management .
- What are the most common sources of referral to the health system?
- What are the most valuable and high-yielding SEO sources?
- How long does it take for referred patients to be seen?
- What is the return on investment for referrals in our system? Which sources generate the highest ROI ? How can we generate more of these referrals?
- What do internal references look like? Are there unnecessary leaks of patients in the system? If yes, why?
- What diagnoses does our healthcare system typically refer to from external sources? Is the demand for this specialty high enough that we should consider adding another specialty?
By adopting innovative, cutting-edge technologies configured to meet your unique SEO needs, you can take the necessary steps your organization needs with Salesforce Health Cloud's core and custom features. Our experienced team of Salesforce strategists and developers are eager to help you get started.
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