Web3 needs growth
Crypto adoption is slower than you think. Most Web3 projects struggle to attract more than 2,000 daily active users. Yet few teams have taken a thoughtful approach to user growth and retention.
Let's look at the numbers 👇
For context, Layer3 helps customers (web3 organizations) acquire and retain high-quality users. We drove :
On any given day, Layer3 represents 25-90% of our partners' daily active users. Net new retention is typically between 30% and 60%.
We are the most profitable way to expand your user base.
The impact of layer 3
We ran 15 bounties for Slingshot between June and August 2022.
Results:
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11,500 new users on Optimisme
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65% retention of new users on Optimism
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9,000 new users on Polygon
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24% retention of new users on Polygon
This graph visualizes our attribution. We account for 45% of the trading activity on Slingshot Optimism over the last 30 days.
![Source: Dune analysis](https://layer3.mirror.xyz/_next/image?url=https%3A%2F%2Fimages.mirror-media.xyz%2Fpublication-images%2F7C6K7JIvzR-hijQUOi59_.png&w=3840&q=75)
This chart visualizes our impact on daily active users (DAU). Our incentives helped Slingshot achieve record daily usage.
![Source: Dune analysis](https://layer3.mirror.xyz/_next/image?url=https%3A%2F%2Fimages.mirror-media.xyz%2Fpublication-images%2Fv0K48_QYxMKPrXHGk-2Gc.png&w=3840&q=75)
We organized 3 bounties for Clipper in July. Results :
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7,300 participants in total
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6,100 new users
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32% new user retention
Once again, our attribution is impressive. We account for 42% of the trading activity on Clipper over the last 30 days.
![Source: Dune analysis](https://layer3.mirror.xyz/_next/image?url=https%3A%2F%2Fimages.mirror-media.xyz%2Fpublication-images%2FfnYkadkJ0eDOtuYGWc6Hk.png&w=3840&q=75)
Okay, what about more established protocols? We'll take a look.
Uniswap has 5,200 daily active users on Polygon.
This dashboard highlights growth in mid-August, when we began increasing our premiums. Usage eclipsed 8,000 on the days we launched our bounties.
![Source: Dune analysis](https://layer3.mirror.xyz/_next/image?url=https%3A%2F%2Fimages.mirror-media.xyz%2Fpublication-images%2F-fH34Z2mMwSv8fyH2YBrL.png&w=3840&q=75)
Aave has 1,200 daily active users on Optimism.
This dashboard shows our impact, we represent 75% to 95% of DAU over several days.
![Source: Dune analysis](https://layer3.mirror.xyz/_next/image?url=https%3A%2F%2Fimages.mirror-media.xyz%2Fpublication-images%2F9q8u8J9b2MlsTWgJninD2.png&w=3840&q=75)
Our users are addicted
It is important to note that this is real usage and there are little or no financial incentives. Financial incentives attract mercenary users. Mercenary users kill retention numbers. We are in the retention business
We capture users' attention by wrapping discovery in a stylish and fun way. Users come to Layer3 to find new products, learn how to use them, and showcase their Web3 skills.
Others present financial incentives as “property distribution.” This is naive and ill-advised. We have best-in-class retention rates, with no financial rewards.
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Our top 1,000 users return 49 days in a row and have each completed 361 on-chain actions
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Our top 5,000 users return 23 days in a row and have each completed 211 on-chain actions.
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Our 19-week retention is 87% for our top 10,000 users
![Layer 3 internal data](https://layer3.mirror.xyz/_next/image?url=https%3A%2F%2Fimages.mirror-media.xyz%2Fpublication-images%2FfxVhzDTnRILw1m4VTQQGq.png&w=3840&q=75)
We are maniacally focused on delivering to our clients.
We do this by helping them acquire new users in the long term.
The proof is in the numbers above.
Contact us if you would like to know more: https://l3.xyz/grow