Access our report for detailed femtech and menopause market analysis, investment opportunities, challenges, and expert insights from industry leaders.
Over the past 15 years, the femtech industry has seen remarkable growth, with the number of companies increasing from 11 in 2006 to more than 200 in 2021. Despite this expansion, the menopause care sector remains significantly underdeveloped. represented within femtech. This sector receives only 7% attention due to chronic underfunding, despite its substantial economic prospects.
This article aims to shed light on untapped potential of the menopause market and the critical steps needed to bridge the gap between economic opportunity and effective care for menopausal women.
A booming market:
The menopause market, which is expected to experience dizzying growth 600 billion dollars by 2030, represents a substantial growth opportunity within the femtech industry. With an estimate 1.2 billion women likely to be affected by menopause over the next decade, the market potential is immense.
Since 2021, industry leaders around the world have been highlighting major challenges in the femtech industry such as lack of investment and funding in R&D. These questions are underpinned by two key factors:
- Cultural taboos surrounding women's bodies and menopause.
- Male dominance among decision-makers in venture capital financing.
Research indicates that many menopausal women are unaware of personalized marketing of menopause products. Existing advertisements are often seen as uninspiring, outdated and failing to match their lived experiences.
Additionally, a notable problem arises from the lack of awareness of all the symptoms of menopause. There is around 34 symptomsresulting in a significant gap in effectively satisfying this demographic.
Key growth factors of the menopause market within the femtech sector:
1. Increased awareness
Increasing awareness among women (1.2 billion postmenopausal women by 2030) about menopause and its associated symptoms is fueling the demand for various treatment options.
2. Demographic change
The world's population is witnessing a significant demographic shift, especially with the baby boomer generation entering the menopausal phase. The impending transition of millennials into perimenopause indicates substantial market expansion in the near future. This corresponds to around 1.3 million people entering menopause each year.
3. The purchasing power of women
Women over 50 have considerable influence as super consumers, with a purchasing power of approximately 15 trillion. Approximately 170 million women in the United States alone and 3.8 billion women worldwide, have suffered or will undergo the menopause phase. This emphasizes the large consumer base of menopause-related products and services.
Understand the challenges ahead:
Despite its economic potential, the menopause market faces some obstacles. In particular, it faces insufficient targeted advertising and a lack of awareness of menopausal symptoms among affected women. Studies reveal a lack of tailored adverts for menopause products, which fail to resonate and engage due to uninspiring and outdated content that does not reflect their realities.
To harness the vast potential of the market, it is imperative to address these challenges. Adapting marketing to resonate with diverse menopause experiences and improving awareness of symptoms among women is crucial for effective engagement.
Raise awareness of the symptoms of menopause:
Brands can raise awareness about menopause symptoms through educational content, collaborations, and symptom-specific marketing. Let’s explore further!
- IP fortification: Prioritize the acquisition of patents to secure funding, protect innovations, and drive innovation in menopause care.
- Personalized messaging: Focus marketing on specific symptoms rather than direct references to “menopause” for a better connection with consumers.
- Consumer enlightenment: Increase awareness about menopause symptoms to fill the knowledge gap among consumers.
- Brand Integrity: Cultivate lasting brand loyalty and advocacy by providing reliable products and valuable information.
- Holistic solutions: Develop clinically validated dietary supplements addressing various menopausal symptoms for overall consumer satisfaction.
Innovative Opportunities in Menopause Market:
Patent Analysis reveals a promising path forward for consumer goods companies looking to delve into the menopause space. This is partly due to advances in non-woven materials and clothing design. These innovations aim to address pain management and symptom relief, representing a potentially transformative approach to menopause care.
To capitalize on this opportunity, it is imperative that companies prioritize patent acquisition. Acquiring patents not only improves funding prospects, but also protects intellectual property rights and fuels innovation in menopause care.
In essence, with the menopause market expected to reach $600 billion, investors have a prime opportunity in this evolving market. women's health and the femtech landscape. Embracing innovation and tailored care unlocks substantial growth potential while driving transformative change in menopause care. This provides both financial returns and a pioneering role in the evolution of healthcare.
If you have any questions or would like to know if we can help your company meet its innovation challenges, please contact us. here or send us an email at solutions@prescouter.com.